SalesLama captures buyer and seller inquiries from your website, open houses and ad campaigns. It replies straight away by text, email or WhatsApp, books the showing and keeps following up with the leads who aren't ready yet. Your team spends the day with clients, not typing follow-ups.
By then they had already booked a showing with the agent who texted back first.
Every Saturday brings warm leads. By Wednesday most of them have never heard from you again.
Buyers who are 6–18 months out need 10+ touches. Nobody on the team has time to send them by hand.
Campaign builder
Each campaign is a chain of workflow cards: a trigger, messages on any channel, waits, if/else branches, tasks and pipeline moves. Switch between four real estate campaigns, click any card to see its settings, or send a test lead through the flow.
Every new buyer inquiry enters this campaign automatically. No one has to add them by hand.
Card settingsTags let other campaigns and filters pick this lead up later.
Card settingsThe owner's name fills {owner} in every message below, so messages come from a real person.
Card settingsPersonalised with the lead's name, the property and the owner.
Card settingsA lead who writes in at 11 PM gets the next step the following morning, not in the middle of the night.
Card settingsBranches can also check tags, source, pipeline stage or whether an email was opened.
Card settingsOnce a person is talking to the lead, SalesLama stops sending automated messages.
Card settingsVisitors sign in on a tablet. No paper sheets to type up on Monday.
Card settingsRespect visitors who already have representation, and focus effort on the ones who don't.
Card settingsUse cases
Pick a scenario to see the exact sequence SalesLama runs. On the demo call we build one of these for your brokerage.
Whoever replies first usually gets the showing. SalesLama answers the moment the form is submitted, any time of day, then keeps following up until a person takes over.
Secondsfrom inquiry to first reply, even on weekends and holidays.
Put a SalesLama form on a tablet at the door. Visitors sign in, and they're thanked and followed up while the house is still fresh in their mind.
100%of sign-ins get a personal follow-up, not only the ones someone remembers.
Seller leads are the most valuable leads you get. SalesLama confirms the request right away, lines up the CMA task for your team and offers a listing consultation.
0seller leads left waiting for a callback.
Clients book through your SalesLama booking link, or you book for them. Reminders and follow-ups run on their own.
Automaticreminders for every booking, sent inside the hours you choose.
Most leads aren't ready to buy this month. A light, useful drip keeps you in front of them, and the moment they engage, your team steps in.
Automaticfollow-up on your oldest leads, the ones competitors gave up on.
Repeat clients and referrals cost you nothing to acquire. SalesLama remembers the dates and sends the greetings so you don't have to.
Everypast client hears from you every year, not only at Christmas.
Send leads to different agents and sequences by area, tag or source. Brokers see who has followed up and who hasn't, without chasing anyone in the group chat.
Fullvisibility of every lead, owner and next step, across every office.
Import licensed agents from your research lists, then run a respectful multi-touch outreach by email and LinkedIn tasks, with booking for a coffee chat.
Onerecruiter can run outreach to hundreds of agents without losing the personal touch.
How it works
Embed SalesLama forms on your site and open-house tablets, import your old spreadsheets, or connect any lead source that can send a webhook.
Build multi-step campaigns with a visual builder: messages, waits, and “if this, then that” branches. Triggers include new leads, booked appointments and birthdays.
Replies land in a shared inbox, the right person gets a task, and the deal moves through your pipeline. Nobody has to chase anything by hand.
*Through a webhook connector such as Zapier or Make.
Everything in one platform
Reach every lead on the channel they actually use, all from one automated sequence.
Change the path based on who the lead is and what they've done: budget, area, source, whether they opened or replied.
Share a booking link for showings and listing consultations, with calendar invites attached.
Separate buyer and seller pipelines with your own stages, from first inquiry to firm deal.
Replies from every campaign in one place. See the full history before you pick up the phone.
Hand off calls, CMAs and paperwork to the right person with due dates and an activity log.
Keep offers, disclosures and listing agreements attached to the right client, with version history.
Brokers see everything. Agents see their own leads. Admins run the back office.
Real estate workflow library
Start from a template for buyers, sellers, rentals, deals in progress and past clients, then adjust the messages and timing to fit your brokerage.
Send a fresh listing to every buyer looking in that area and price range.
Tell everyone who saved or viewed a home the moment its price comes down.
Help buyers get mortgage-ready before they fall in love with a house.
Announce a new listing or sale to the homeowners on that street.
Keep sellers informed every week while their home is on the market.
Never miss a financing, inspection or deposit deadline on a conditional offer.
Walk buyers through the last two weeks before they get the keys.
Answer lease inquiries instantly and pre-screen before a viewing.
Stay in touch after closing and turn happy clients into reviews and referrals.
Re-open conversations with leads who went quiet months ago.
Build a registration list and release floor plans and pricing in waves.
A 5-email series that walks first-time buyers from budget to closing.
Integrations & API
Send leads in from any website, ad platform or portal, and send updates out to your other tools. Use the SalesLama API and webhooks directly, or connect without code through Zapier or Make.
Post a lead from any website, portal or script. It is created in SalesLama and can start a campaign straight away.
# Create a lead from any app
curl -X POST \
https://app.saleslama.com/api/v1/forms/{form_token}/submit \
-H "Content-Type: application/json" \
-d '{
"first_name": "Priya",
"last_name": "Sharma",
"email": "priya@example.com",
"phone": "+1 416 555 0199",
"custom_property": "18 Ashgrove Dr"
}'
# Response
{ "success": true, "lead_id": "ld_8f2c41" }The lead lands in your pipeline and the matching campaign, such as speed-to-lead, starts on its own.
Subscribe a URL to SalesLama events and your other tools hear about replies, bookings and stage changes as they happen.
# SalesLama → your endpoint (POST)
{
"event": "lead.stage_changed",
"occurred_at": "2026-09-28T21:58:41Z",
"lead": {
"id": "ld_8f2c41",
"name": "Priya Sharma",
"owner": "Jordan Lee",
"tags": ["Buyer", "Brampton"]
},
"pipeline": "Buyers",
"from": "Contacted",
"to": "Showing booked"
}Other events: lead.created, lead.replied, appointment.booked, task.completed.
Create and update leads, add tags, move pipeline stages and start campaigns from your own code.
Any tool that can send a webhook can create a lead: IDX websites, landing pages, lead ads and portals.
Notify your other systems when a lead replies, books a showing or moves to a new stage.
Connect thousands of apps without writing code. Pick a trigger, map the fields, done.
Before and after
| Moment | Today | With SalesLama |
|---|---|---|
| New web inquiry at night | Seen the next morning, if someone checks the inbox | Replied to in seconds by WhatsApp and email, with a showing slot offered |
| Saturday open house | Paper sign-in sheet, typed up “when there's time” | Tablet sign-in form, thank-you text the same afternoon, listings on Monday |
| Showing tomorrow | Agent texts a reminder, or forgets | Automatic reminders the day before and two hours before |
| “Call me next spring” | Written on a sticky note | Monthly market updates until they reply, then a call task for the lead's owner |
| Past client's birthday | Missed | Personal greeting sent on the day, plus a referral ask a week later |
| Who's handling this lead? | Group chat confusion | Owner, open tasks, pipeline stage and full history in one record |
Who it's for
Founding brokerage program
FAQ
No. Many teams start by running only their follow-up campaigns in SalesLama and import leads by CSV or webhook. Once the team sees the pipeline and inbox, most move over completely, but that's your call.
Any SalesLama form (on your website, a landing page or an open-house tablet), CSV and Excel imports, and any tool that can send a webhook, including Facebook and Google lead ads through Zapier or Make.
You write the messages. Personalise them with the lead's name, the property they asked about and the agent's name, and set wait times so they feel natural. When a lead replies, automated steps stop and a person takes over.
Yes. Build shared brokerage templates, then let agents clone and adjust them. Permissions control who sees which leads and campaigns.
Most teams are live within a week. Founding brokerages get their first three automations built for them.
Yes. Use the SalesLama API and webhooks to send leads in from your website, IDX, ads or portals, and to send events like replies, bookings and stage changes out to your other tools. No developer? Connect through Zapier or Make instead.
Pricing depends on team size and messaging volume, and it's quoted in CAD. Book a demo and we'll give you a quote on the call.
Book a free demo