Home / Use cases / Real estate Real estate lead follow-up that never sleeps Buyers and sellers contact several agents at once, and the first to reply usually wins the showing. SalesLama replies the moment a lead comes in, books and confirms showings, and keeps following up until an agent takes over.
The problem
Where follow-up breaks down Leads arrive after hours Inquiries from your website, ads and portals come in at night and on weekends, when nobody is at a desk.
Showings fall through Buyers forget appointments, and nobody has time to chase every no-show to rebook it.
Long buying cycles Most leads are months away from moving. Without steady follow-up they go cold or move to another agent.
Ready Automations
8 automations to start with Clone any of these from Ready Automations in the app, adjust the messages and timing, and switch it on.
All plans Hot Lead Fast Track When a lead's score shows real buying intent, the agent gets an urgent call task while the lead hears from you on email and WhatsApp.
Starts when: Lead score reaches 70+
Tag “hot-lead”, move to Qualified Priority intro email WhatsApp intro 2 hours later Urgent call task for the owner, due today Pro Inbound Lead Qualification Separates engaged buyers from browsers so agents spend their calls on the leads that opened and clicked.
Starts when: Contact tagged “new-inbound”
Intro email, opens and clicks tracked Engaged? → tag “qualified”, raise score, high-priority call task Not engaged: follow-up email after 2 days Still quiet: lower score, move to Nurture All plans Appointment Confirmation Every showing or listing consultation booked through SalesLama is confirmed by email and WhatsApp straight away.
Starts when: An appointment is booked
Confirmation email Confirmation on WhatsApp All plans Missed Appointment Follow-up A missed showing becomes a reschedule email and a task to rebook, not a lost buyer.
Starts when: An appointment is marked as a no-show
Reschedule email an hour later High-priority task to rebook them Pro Cold Lead Re-engagement Checks in with leads who went quiet. Anyone who replies goes straight back to an agent.
Starts when: Contact tagged “cold”
“Still interested?” email Replied? → raise score, move to a conversation No reply: tag “unresponsive”, move to Nurture All plans Referral Request Past clients are your best source of new business. Ask them for referrals when the deal is fresh.
Starts when: Contact tagged “happy-customer”
Referral request email Tag “referral-asked” All plans Birthday Greeting & Offer Stay in touch with past clients between transactions without adding to anyone's to-do list.
Starts when: The contact's Date of Birth
Birthday email with a small offer Birthday wishes on WhatsApp an hour later All plans Post-Appointment Feedback Collect feedback the day after a showing or consultation while it is still fresh.
Starts when: An appointment is marked completed
Feedback email the next day Automations marked Pro are Advanced Ready Automations, included in the Pro plan . The rest are on every plan.
Built in
Features that matter for Real estate Lead forms and API Capture leads from your website, open-house tablets, Facebook and Google ads, or any portal that can send a webhook.
Appointment booking Buyers book showings and consultations on your booking page, and every booking can start an automation.
Shared inbox Replies on WhatsApp and email land in one conversation view, so the right agent picks them up.
Try SalesLama free for 7 days Clone a Ready Automation and run it on your own contacts, or book a call and we'll set it up with you.