Convert more trials and keep subscriptions renewing

Subscription revenue is won in the trial and kept at every renewal. SalesLama follows up demo requests, nudges trial users before their trial ends, onboards new customers and reminds them before every renewal and payment.

The problem

Where follow-up breaks down

Trials expire quietly

Most trial users never talk to anyone, so they leave without a reason when the trial ends.

Renewals slip

Customers forget renewal and payment dates, and failed renewals turn into churn nobody noticed.

Onboarding is inconsistent

Some customers get a great start, others get nothing, depending on who is busy that week.

Ready Automations

8 automations to start with

Clone any of these from Ready Automations in the app, adjust the messages and timing, and switch it on.

All plans

Demo Request Follow-up

Confirms every demo request, creates a task to schedule the call and reminds the prospect on WhatsApp.

Starts when: Contact tagged “demo-requested”

  1. Confirmation email
  2. High-priority task to schedule the meeting
  3. WhatsApp reminder the next day
  4. Score raised by 15
All plans

Trial Ending Soon

Three days before the trial ends, trial users get an upgrade email and WhatsApp, and your team gets a task to help.

Starts when: 3 days before the contact's Trial Ends On date

  1. Tag “trial-ending”
  2. Upgrade email
  3. WhatsApp nudge the next day
  4. High-priority task to help them upgrade
All plans

Customer Onboarding

Every new customer gets a welcome, useful tips and a week-one check-in call.

Starts when: Contact tagged “new-customer”

  1. Move to Customer
  2. Welcome email
  3. Tips email 3 days later
  4. Week-one check-in call task
All plans

Subscription Renewal Reminder

A reminder a week before each Renewal Date, plus a call task for the account owner.

Starts when: 7 days before the contact's Renewal Date

  1. Renewal reminder email
  2. WhatsApp reminder 3 days later
  3. Call task to confirm the renewal
All plans

Payment Due Reminder

A polite email and WhatsApp before each payment is due, so fewer payments fail.

Starts when: 2 days before the contact's Payment Due Date

  1. Polite payment reminder email
  2. WhatsApp nudge the next day
All plans

Expired Subscription Win-back

Three days after a lapsed renewal, send a win-back offer and flag the account for a call.

Starts when: 3 days after the Renewal Date passes

  1. Tag “churn-risk”
  2. Win-back offer email
  3. High-priority win-back call task
All plans

Customer Satisfaction Survey

A one-question NPS survey shows who is happy and who is at risk.

Starts when: Contacts tagged “survey”

  1. One-question satisfaction (NPS) survey
  2. Survey tag removed
All plans

Webinar / Event Invitation

Invite customers and prospects to product webinars and remind them on WhatsApp.

Starts when: Contacts tagged “webinar-invite”

  1. Invitation email
  2. WhatsApp reminder 2 days later

Automations marked Pro are Advanced Ready Automations, included in the Pro plan. The rest are on every plan.

Built in

Features that matter for SaaS & subscriptions

Custom date fields

Trial end, renewal and payment dates live on each contact and start automations on the right day.

Webhooks and API

Send sign-ups and plan changes from your product into SalesLama, and send events back out to your tools.

Staff tasks

Calls and check-ins land on the right person's task list with a due date and priority.

Use cases for other industries

Try SalesLama free for 7 days

Clone a Ready Automation and run it on your own contacts, or book a call and we'll set it up with you.